News
Comet launches 'Maachis' campaign with interactive sneaker
12+ hour, 56+ min ago (164+ words) Comet has introduced a campaign for its latest sneaker, 'Maachis', combining nostalgia, product design and interactive storytelling through a culturally inspired launch. by Campaign India Team | 16/07/2026 The campaign film highlights the sneaker's distinctive feature by revealing the concealed striker strip…...
Asian Footwears launches interactive ‘Mojo Clay’ campaign
1+ mon, 3+ week ago (495+ words) The sneaker brand is combining user-generated content, collectibles and MS Dhoni-led rewards to drive engagement around its limited-edition launch. by Campaign India Team | 23/05/2026 Asian Footwears has launched a two-part interactive campaign around its limited-edition sneaker release, ‘Mojo Clay’, positioning the…...
Crocs enters sandals category with W.i.S.H-led summer campaign
1+ mon, 4+ week ago (420+ words) Crocs has launched a summer campaign in India spotlighting new sandals silhouettes aimed at Gen Z women seeking comfort-driven, style-forward footwear. by Campaign India Team | 18/05/2026 Crocs™, a global footwear brand, has introduced its new sandals campaign in India featuring all-female…...
Chupps reframes comfort with ‘sleeping feet’ film
2+ mon, 2+ week ago (242+ words) Chupps Footwear’s latest campaign uses a minimalist narrative and sound design to reinterpret comfort in a cluttered footwear category. by Campaign India Team | 02/05/2026 Chupps Footwear has launched a new campaign conceptualised by INTO Creative, introducing a distinctive take on comfort…...
Jockey expands ‘take it outside’ athleisure push
2+ mon, 2+ week ago (471+ words) Campaign India Page Industries Ltd., the exclusive licensee of Jockey International Inc, has reintroduced its ‘Take It Outside’ campaign for summer, placing renewed emphasis on its outerwear and athleisure portfolio. The move reflects a strategic push to strengthen the brand’s…...
Bata India promotes affordable school footwear range
3+ mon, 5+ day ago (342+ words) Bata India introduces a new campaign aligned with the back-to-school season, focusing on affordability, comfort and functional design for children. by Campaign India Team | 11/04/2026 Bata India has launched its ‘Strong Steps, Small Price’ campaign as part of the back-to-school season…...