1+ hour, 45+ min ago   (324+ words) When Brett O’Brien joined Foot Locker as a chief marketing officer last October, the brand had been a bit quiet. The company had just been acquired by DICK’S Sporting Goods for $2.4 billion on the heels of bankruptcy and store closures…...

3+ day, 1+ hour ago   (216+ words) Foot Locker has kicked off a new campaign just in time for back-to-school shopping, centered around a two-minute film that highlights the retailer’s role in culture over the decades. “The thing with Foot Locker is the awareness is incredibly high,…...

1+ mon, 23+ min ago   (476+ words) Footwear brand Hoka has teamed up with rapper Smino to promote the latest version of its Speedgoat 2 shoe, a move that brings the brand into street culture. The partnership stems from the popularity of the trail running shoe by city…...

3+ mon, 1+ week ago   (786+ words) As North America gears up for what will be the world’s larger World Cup, many brands are looking for ways to join the conversation. “Soccer is at an inflection point in the U.S., with passion for the game continuing…...

5+ mon, 1+ week ago   (437+ words) When Nicks Ericsson joined Keen as chief marketing officer about a year and a half ago, he was inspired by the work that could be done at a purpose-driven company with social impact built into the business model. “My mission…...

5+ mon, 3+ week ago   (260+ words) Brand Innovators - Fresh off its new brand platform, Crocs is getting into the content creation game with a new scripted micro-drama on the ReelShort platform. - The new series, “Charmed to Meet You,” is inspired by a Croc’s employee’s love story,…...