News
Steph Curry's $400 M Li-Ning Deal Redefines The Sports Business Empire
6+ day, 20+ hour ago (205+ words) Golden State Warriors superstar Stephen Curry has officially ended the most high-profile sneaker free agency in modern NBA history. Curry agreed to a landmark 10-year endorsement contract with Chinese sportswear giant Li-Ning worth more than $400 million, ESPN's Shams Charania shared…...
Nike Plans June Release Of Kobe 4 Protro "Draft Day" Collection For 30th Draft Anniversary
2+ mon, 6+ day ago (356+ words) The collection will show the team colors of the 12 teams that bypassed him and the colors of the team that drafted him before trading him to the Lakers. In a novel move, the Nike Kobe 4 Protro "Draft Day" collection will…...
Is Kyrie Irving's Sponge Bob x Nikes Signature Sneaker A Future Goldmine?
3+ week, 3+ day ago (248+ words) In the interview, Irving, 34, said he "prayed" owners of the limited-edition sneakers kept them out of harm's way. "I pray that you have those Sponge Bob kept up somewhere safe" I'm telling you right now, those shoes will be worth…...
Reebok Brand Is Benefiting From The Shaquille O'Neal Effect
4+ week, 2+ day ago (335+ words) The NBA great was named president of Reebok Basketball in 2023 Authentic Brands Group'finalized'its $2. 5 billion acquisition of Reebok from Adidas in March 2022.'Reebok is one of many'long-standing American brands in its portfolio, such as Brooks Brothers, Champion, GUESS, Juicy Couture, and…...
Teyana Taylor Gives Sneak Preview Of Air Jordan 3 'Concrete Rose"
4+ mon, 2+ week ago (174+ words) No release date has been announced. According to'Complex, the sneaker giant'showcased'the mostly green colorway of its footwear and gear in an Instagram post. Wearing a green sweatsuit emblazoned with Michael Jordan's number 23, she sits on a bench with the Air…...
Bob Marley's Love Of Soccer Steps Into Focus In New Adidas Collection
4+ mon, 6+ day ago (246+ words) The release coincides with what would have been Marley's 80th birthday and arrives as global attention builds toward the 2026 FIFA World Cup. Adidas released a new apparel and footwear collection in collaboration with the Bob Marley Foundation on Feb. 6, celebrating the…...
Ni Jaree Canady Debuts New Adidas Cleat And Walks Her Way Into History
3+ mon, 2+ week ago (379+ words) Canady's impact extends beyond her NIL deals. Texas Tech softball stand-out pitcher Ni Jaree Canady made history by becoming the first college softball player to release her own signature player-edition cleat in partnership with Adidas. Canady, a senior and one…...
Nike Nods To HBCU Culture With Air Max '95 Release Just In Time For Homecoming Season
8+ mon, 3+ week ago (291+ words) The Air Max '95 release pay special tributes to each of the four HBCUs. Right as homecoming season gets underway, Nike is paying tribute to HBCU culture with the release of its Air Max "95 sneakers. The sneakers come in a variety…...
Reebok Builds Hype Around Angel Reese 1 SS26 Collection With New Colorway Release
2+ mon, 2+ week ago (266+ words) Reebok's new Angel Reese 1 "Unapologetically Angel" colorway is a perfect fit for the spring season. Spring is in full swing as Reebok teases a pastel-inspired new colorway for the Angel Reese 1 "Unapologetically Angel" collection. Set to drop at 10: 00 a. m. EST on…...
Grace Ladoja Makes History With Nike Air Max Design Rooted In African Culture
1+ mon, 4+ week ago (334+ words) The Our Homecoming founder becomes the first African woman to design a Nike sneaker, bringing Lagos and the diaspora to the global stage. Grace Ladoja has spent years building bridges between Africa and the diaspora. Now, she's turning that vision…...