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News
Celsius Named Official Energy Drink Partner Of Nike After Dark Tour Sydney
2+ hour, 50+ min ago (307+ words) American beverage company, Celsius has partnered with the Nike After Dark Tour Sydney as its official energy drink partner for the first time. The partnership will see more than 7,500 runners at the sold-out 21K event bring its LIVE FIT lifestyle to…...
Tate McRae Headlines Adidas’ First-Ever Originals Sport Launch
3+ week, 6+ day ago (374+ words) Adidas has unveiled Originals Sport, the brand’s first women’s training range built under the Originals name, with pop star Tate McRae leading the global campaign alongside Argentine singer Emilia Mernes and college volleyball player Harper Murray. The line takes its…...
Lou Wilson On Closing The Gap Between Talent And Opportunity For Women
1+ mon, 2+ week ago (552+ words) Lou Wilson, director of marketing solutions at LinkedIn AUNZ and co-founder of The Village is the next guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from last year’s series. Wilson unpacks why…...
CMOs To Watch, Presented By Zenith: How R.M.Williams’ Kai Tunley Puts His Best Boot Forward Without Losing The Brand’s Sole
1+ mon, 2+ week ago (966+ words) In fact, the ECD and CMO of R.M.Williams admits he’d happily swap the boardroom for a cosy woodworking workshop crafting furniture by hand, and spends his weekends wandering vintage furniture stores with a camera slung over his shoulder. That appreciation…...
Asics & Alt/Shift/ Invite 250 Aussies To Swap Old Sneakers For Brand New Pair
7+ mon, 2+ week ago (161+ words) Independent creative PR and social agency alt/shift/ has partnered with sports brand, ASICS to deliver the ‘Comfort Swap’ activation in Sydney, inviting 250 Australians to trade in their old running shoes for a new pair of the GEL-NIMBUS 28 runners—completely…...