3+ hour, 49+ min ago  (671+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. The running boom has been met by an increasingly saturated market, as legacy brands go toe-to-toe with trendy newcomers looking to…...

1+ mon, 6+ day ago  (205+ words) Insoles maker brand Superfeet has tapped longtime Nike veteran Trip Randall as its CEO. He replaces John Rauvola, who is retiring after serving as the company's CEO and president for the last 10 years. With his appointment, Randall becomes Superfeet's third…...

1+ mon, 3+ week ago  (310+ words) One of the keys to growing fitness competitions to keep up with the hybrid racing boom is strategic partnerships. Rogue Fitness and R. A. D. have just solidified the latest deal, with the footwear brand becoming the official shoe partner for the annual…...

1+ mon, 3+ week ago  (269+ words) Lululemon has spent the better part of a decade building durability, comfort and style into its apparel and, more recently, its footwear. With the recent launch of the Flat Mate and the Zen Mode Mule, the Canada-based activewear brand is…...

1+ mon, 4+ week ago  (411+ words) Alo is pushing further into performance footwear with the launch of the Alo Trail, a multi-terrain sneaker that signals the brand's entry into the increasingly competitive trail running and outdoor movement category. Launched today, the $295 silhouette arrives as consumers shift…...

2+ mon, 8+ hour ago  (866+ words) It's been well established that boutique fitness studios are built around experience. Operators carefully curate everything from lighting and sound to design and branding to create environments members gravitate toward. But there's one element that shapes every workout in the…...

2+ mon, 4+ day ago  (153+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

2+ mon, 4+ day ago  (284+ words) F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October. The debut collection is available starting today across the U. S. , Australia, New Zealand and the U. K. , with additional launches slated for…...

3+ mon, 1+ day ago  (379+ words) Danielle is an LA-based journalist and e-commerce editor with over two decades of experience covering wellness, fashion, beauty, fitness, tech, entertainment, retail and lifestyle news. She was previously the first e-commerce editor at The Hollywood Reporter, where she led shopping…...

3+ mon, 1+ day ago  (403+ words) The competitive fitness world doesn't lack for ambition right now, and into a crowd that includes Hyrox and newcomer Xenom, steps ATHX. The U. K. -born hybrid fitness competition, sponsored by Adidas, is bringing its first-ever U. S. event to Miami Beach on March…...