7+ hour, 6+ min ago  (153+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

6+ hour, 31+ min ago  (284+ words) F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October. The debut collection is available starting today across the U.S., Australia, New Zealand and the U.K., with additional launches slated for…...

4+ week, 13+ min ago  (379+ words) Danielle is an LA-based journalist and e-commerce editor with over two decades of experience covering wellness, fashion, beauty, fitness, tech, entertainment, retail and lifestyle news. She was previously the first e-commerce editor at The Hollywood Reporter, where she led shopping…...

4+ week, 4+ hour ago  (403+ words) The competitive fitness world doesn't lack for ambition right now, and into a crowd that includes Hyrox and newcomer Xenom, steps ATHX. The U.K.-born hybrid fitness competition, sponsored by Adidas, is bringing its first-ever U.S. event to Miami Beach on March…...

1+ mon, 2+ week ago  (191+ words) Move over, NikeSkims: Adidas and Entire Studios" sleek new collaboration is here to streamline minimalist sportswear wardrobes. Pieces are made from Adidas" sweat-wicking Climacool material and come in nature-inspired shades such as Putty Beige, Active Maroon, Dust Cargo (a medium…...

2+ mon, 1+ week ago  (270+ words) Tracksmith is entering a new phase of leadership as it looks to scale beyond its founder-led era. The popular Boston-based running brand announced that Jared Carver has been appointed chief executive officer, while founder Matt Taylor will step into a…...

2+ mon, 2+ week ago  (445+ words) The Nike x Hyperice Hyperboot is not a shoe in the traditional sense. It's a wearable recovery device built into a high-top boot that delivers Normatec-style dynamic air compression around the foot and ankle, paired with adjustable heat. Both features…...

2+ mon, 3+ week ago  (316+ words) A new entrant in the casual-lifestyle footwear market is taking a more pragmatic approach to sneaker design. Stoke Footwear, co-founded by footwear veteran Rick Blackshaw, has officially launched with the goal of serving what it describes as the 65 million American…...