5+ hour, 11+ min ago  (312+ words) afaqs! Sneaker LAB concludes Golden Wipe campaign with AB de Villiers meet-and-greet The campaign invited consumers to find Golden Wipes hidden inside select Sneaker Wipe packs. Sneaker LAB has concluded its Golden Wipe campaign in India with an exclusive meet-and-greet…...

1+ week, 23+ hour ago  (121+ words) Dixcy Scott has launched a new campaign centred on its Air Max fabric range, using the phrase 'Underwear Mein AI' to highlight the product's breathable fabric feature. Created by independent creative agency Steve Priya, the campaign reinterprets 'AI' as 'Air…...

2+ week, 1+ day ago  (231+ words) Asian Footwears has released a new digital campaign featuring actor-comedian Sunil Grover. Set around a fictional 'Qawwali Night', the campaign shows Grover performing as a qawwali singer while referencing the comfort and durability of the brand's footwear. The film uses…...

2+ week, 2+ day ago  (1045+ words) For decades, Relaxo Footwears has largely been associated with affordable slippers, flip-flops and mass-market comfort footwear. One would recall Salman Khan walking on the beach in Bahamas slippers, but now the company wants consumers, especially younger ones, to see it…...

3+ week, 4+ day ago  (475+ words) afaqs! SNITCH and Mohammed Siraj turn hustle into streetwear with "SEVEN: THREE" The campaign film traces Siraj"s journey from street cricket to Team India, positioning the collection around resilience, discipline, and self-belief. SNITCH, the men"s fashion brand, has…...

1+ mon, 3+ week ago  (220+ words) Progressive Footwear has acquired the brand rights for Lakhani Platinum, a premium footwear line from the Lakhani Group. Under the agreement, Progressive Footwear will handle distribution, growth and go-to-market strategy for the brand across India. The company will leverage its…...

3+ mon, 2+ week ago  (158+ words) Reebok has appointed Olympic shooter Manu Bhaker as its brand ambassador in India. Bhaker, 24, won two bronze medals at the 2024 Paris Olympics in the women's 10m air pistol and 10m air pistol mixed team events. She became the first Indian athlete to…...

4+ mon, 4+ week ago  (559+ words) Runners of varied ages, endurance, and nationalities will be seen running across Mumbai on January 18 with one thing in common: the Tata Mumbai Marathon t-shirt." Held annually on the third Sunday of January, the 2026 edition of the Tata Mumbai Marathon…...

9+ mon, 1+ day ago  (212+ words) Scribbld, a Mumbai-headquartered independent creative and digital agency, has secured the digital and social media marketing mandate for Foot Locker India. As part of the mandate, Scribbld will drive Foot Locker India's digital presence through social-first campaigns designed to strengthen…...