News
How Crocs Turned 'Ugly' Into Cultural Cool ft. Chief Brand Officer Terence Reilly
4+ hour, 56+ min ago (284+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. How do you make a brand that's perceived as "uncool" a cultural moment?" Terence…...
Nike, Mc Donald's, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt
9+ hour, 18+ min ago (453+ words) Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. NBA star Devin Booker grew up going to the Mc Donald's in Sedona, Arizona,…...
Timoth'e Chalamet Builds His Dream Soccer Team in Adidas' World Cup Short
3+ week, 11+ hour ago (163+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Timoth'e Chalamet's most recent role is no longer table tennis legend Marty Mauser. In…...
Beats and Nike's First Earbuds Collab Blends Performance With Street Style
2+ mon, 1+ week ago (292+ words) Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands. The release represents the first time Beats has co-branded its earbuds with a partner. The design features the…...
Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twist
2+ mon, 1+ week ago (447+ words) Ugg's Fluff Yeah is ready for its closeup. The shoe brand has brought back its popular fluffy sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign. The centerpiece is an ad inspired by…...
Adidas Originals' Top Marketer Reveals the Keys to Cultural Cachet
2+ mon, 2+ week ago (928+ words) Five Minutes With. ." is a monthly quick sit-down with leading marketers on their brand, the trends they're tracking, and a peek at the personality behind the title." In 2024, Adidas Sambas appeared on everyone from Bella Hadid to Dakota Johnson, sparking…...
Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition
3+ mon, 1+ week ago (373+ words) Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history. Its new campaign, "It Starts Outside," created by new agency partner Uncommon Creative Studio, is based…...
Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On
5+ mon, 1+ week ago (452+ words) On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its…...
Why Ugg Keeps Inviting Fans Into Its Warm, Fuzzy Universe IRL
7+ mon, 3+ hour ago (704+ words) What do ASAP Ferg, Sarah Jessica Parker, Lil Yachty, Stefon Diggs, Aweng Chuol, and Elsa Hosk have in common? They all stopped in at Ugg's multisensory pop-up over the weekend. Now in its fourth year, Ugg Feel House was open…...
Nike Flips the Swoosh Script
8+ mon, 1+ week ago (270+ words) Nike's "Just Do It" is one of the most iconic marketing taglines of all time. Recently, the brand made waves by subverting it, turning its famous slogan into a question: "Why Do It?" The "Why Do It?" campaign has a…...