Install
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era
2+ hour, 58+ min ago (154+ words) After a decade with the Boston Celtics, Jaylen Brown’s career suddenly looks very different. The five-time NBA All-Star was abruptly traded to the Philadelphia 76ers in July, an unceremonious send-off for a player who had helped deliver the franchise a championship…...
Fully Loaded: The Brand Strategy Behind Crocs' Cultural Takeover
1+ mon, 2+ week ago (388+ words) Creating a brand that thrives in a rapidly evolving landscape requires a blend of original product design and a deep connection with the fan base. Success often follows those who are willing to move in the opposite direction of the…...
Reebok Ties Its Basketball Comeback to a Class of Rising Stars
1+ mon, 3+ week ago (587+ words) As soccer takes over the global conversation, ADWEEK House: Sports Summit will unpack how brands can win across fandom, media, culture, and live moments. Meet Us in NYC, July 16. In January 2025, Reebok announced its first performance basketball shoe, the Engine…...
Whoop Hires Former Nike CMO as its Top Marketer
1+ mon, 3+ week ago (249+ words) Whoop has hired Dirk-Jan van Hameren, Nike’s former CMO, to run marketing as the maker of wearable technology crosses 3 million members globally. He starts July 20th and will report to the founder and CEO Will Ahmed. As Whoop’s new CMO, van…...
How Crocs Turned 'Ugly' Into Cultural Cool ft. Chief Brand Officer Terence Reilly
3+ mon, 5+ day ago (284+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. How do you make a brand that’s perceived as “uncool” a cultural moment? Terence…...
Nike, McDonald's, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt
3+ mon, 5+ day ago (453+ words) Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. NBA star Devin Booker grew up going to the McDonald’s in Sedona, Arizona, which…...
Timothée Chalamet Builds His Dream Soccer Team in Adidas' World Cup Short
3+ mon, 3+ week ago (163+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Timothée Chalamet’s most recent role is no longer table tennis legend Marty Mauser. In…...
Beats and Nike’s First Earbuds Collab Blends Performance With Street Style
5+ mon, 2+ week ago (292+ words) Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands. The release represents the first time Beats has co-branded its earbuds with a partner. The design features the…...
Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twist
5+ mon, 2+ week ago (447+ words) Ugg‘s Fluff Yeah is ready for its closeup. The shoe brand has brought back its popular fluffy sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign. The centerpiece is an ad inspired…...
Adidas Originals' Top Marketer Reveals the Keys to Cultural Cachet
5+ mon, 3+ week ago (928+ words) Five Minutes With.. is a monthly quick sit-down with leading marketers on their brand, the trends they’re tracking, and a peek at the personality behind the title. In 2024, Adidas Sambas appeared on everyone from Bella Hadid to Dakota Johnson, sparking…...