News
Howard White Reveals How Nike Lost Allen Iverson To Reebok At The Last Moment
1+ week, 18+ hour ago (588+ words) Former NBA player Allen Iverson is widely known as a culture-setter in the NBA. Iverson was one of the most influential athletes of his generation, but unlike most players of this stature, Iverson was known as a Reebok athlete rather…...
How A Mercedes-Benz Analogy Saved Jordan Brand After Michael Jordan's Retirement
1+ week, 2+ day ago (294+ words) The Jordan Brand is a giant in the sneaker industry today, but Nike wasn't always sold on it becoming a major success. Howard "H" White, who is today the vice president of Jordan Brand, shared on the All The Smoke…...
Kevin Durant Says Michael Jordan Got ‘Sick Of The Game’ While LeBron James Never Stopped Playing
2+ week, 3+ day ago (603+ words) Kevin Durant did not take a shot for attention. He said something simple, but it hit at the center of one of basketball's biggest debates. His point was clear. Michael Jordan stepped away when the game wore him down. LeBron…...
LeBron James Set The Ultimate Example After Young Fan Asked Him To Sign His Shoe
2+ week, 3+ day ago (247+ words) LeBron signed this kid's shoe after his dad told him to say "please" " " Lakers All Day Everyday (@LADEig) March 17, 2026 As other players have mentioned before, they are all too often treated like objects for entertainment rather than human beings with…...
Shai Gilgeous-Alexander Trolls Jalen Williams' Outfit: "My Wife Has One Of Those"
3+ week, 5+ day ago (416+ words) Shai Gilgeous-Alexander helped lead the Oklahoma City Thunder to another victory on Saturday night, but the highlight of his evening might have come during a postgame interview rather than on the court. After Oklahoma City defeated the Golden State Warriors…...
Shai Gilgeous-Alexander Lets Teammates Buy His Clothes In Annual Garage Sale: "I Keep The Prices Low"
6+ mon, 1+ week ago (553+ words) Shai Gilgeous-Alexander has built a reputation for being one of the NBA's most stylish players. Whether he's walking into the arena in a custom designer fit or spotted courtside with carefully curated looks, SGA treats fashion the same way he…...
Kyrie Irving Gets Real On Stephen Curry Potentially Joining ANTA In Sneaker Free Agency
1+ mon, 6+ day ago (466+ words) Stephen Curry has created a significant buzz around the league with his latest sneaker free agency. He reportedly has shortlisted the sneaker brands he wants to sign with, and the Chinese company ANTA has apparently made it on that list....
Giannis Antetokounmpo Never Bought A Pair Of Sneakers In His Life: "No Money To My Name"
1+ mon, 6+ day ago (493+ words) Milwaukee Bucks superstar Giannis Antetokounmpo went sneaker shopping with Complex recently, where he made quite a revelation. When asked about his sneaker origin story, Antetokounmpo stated he had never bought a pair before in his life. "We would definitely buy…...
Kevin Durant Continues His War Against Adidas, Resumes His 2-Year Beef
1+ mon, 1+ week ago (368+ words) Kevin Durant has never been shy about speaking his mind, especially online, and his long-running tension with Adidas just flared up again in spectacular fashion. " B/R Kicks (@brkicks) February 24, 2026 The quote immediately reignited a feud that dates back to…...
Klay Thompson Lands Lifetime Contract With Anta After Selling 10 Million Shoes
1+ mon, 2+ week ago (470+ words) Klay Thompson's NBA future may feel uncertain, but his sneaker future is locked in for life. The four-time champion and one of the greatest shooters in league history has signed a lifetime contract with Anta, cementing a partnership that has…...