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thespinoff.co.nz > business > 09-02-2026 > allbirds-at-10-how-a-6-billion-sustainable-footwear-dream-unravelled

Allbirds at 10: How a $6 billion sustainable footwear dream unravelled

Allbirds at 10: How a $6 billion sustainable footwear dream unravelled4+ hour, 10+ min ago   (1488+ words) A decade on from those first wool sneakers, let's trace the road from 2016 to 2026. Former All White Tim Brown had been thinking about wool sneakers since 2007. A 2014 Kickstarter campaign promised "wool runners: no socks. no smell. They would be designed…...