News
Launch of O2C as new performance cycling footwear brand focused on biomechanics
5+ hour, 1+ min ago (289+ words) O2C has announced its official launch, introducing a performance footwear brand engineered around human biomechanics and elite competition. The new cycling shoe brand notes that it enters the market with a product platform designed for efficiency, control, and fit, with several…...
Celebrity draw and 7,000 runners at inaugural Diplo’s Run Club 5K in Miami - endurance.biz
5+ hour, 1+ min ago (222+ words) The inaugural Diplo's Run Club 5km offered up some new energy to the city of Miami, FL, on January 17, 2026, as more than 7,000 participants joined Grammy-winning DJ and producer Diplo for a waterfront run and music festival. The event featured a 3.1 mile…...
Columbia and Megamarsch extend presenting partnership through 2028
2+ mon, 1+ day ago (301+ words) Megamarsch, a leading organiser of long-distance hiking events across Germany, Austria, Switzerland, and Spain, has extended its exclusive presenting partnership with outdoor brand Columbia through 2028. Megamarsch is a subsidiary of Infront. The renewed Megamarsch and Columbia agreement builds on a…...
Café du Cycliste partners with Rig on recovery footwear ahead of Paris store launch - endurance.biz
7+ mon, 4+ week ago (274+ words) French cycling apparel brand Caf" du Cycliste has unveiled a footwear collaboration with Japanese recovery specialist Rig, ahead of opening its first permanent Paris store in June. The limited-edition spring-summer 2025 partnership with Rig includes two post-activity shoe models " the Moja…...