21+ hour, 16+ min ago  (659+ words) The signing of Oracle Red Bull Racing by adidas, effective 2027 in a confirmed three-year deal worth "81 million, is more than a kit contract. It is a strategic declaration: adidas intends to own the F1 paddock the way it has owned football…...

2+ day, 20+ hour ago  (247+ words) By adding YETI alongside Patagonia and Rab, Sports Shoes. com signals that UK specialist retailers are competing on brand authority rather than range breadth as mid-market volume migrates to Zalando and Amazon. Sports Shoes. com carries around 150 brands, spanning performance…...

2+ day, 21+ hour ago  (329+ words) The Japanese performance footwear brand will assume direct control of Swiss distribution in January 2028, ending a partnership with Montana Sport AG dating to 1991 and extending a pattern of channel internalization across key European markets. ASICS has been incrementally shifting from…...

4+ day, 52+ min ago  (511+ words) For most of the world, when you think of Mc Donald's, you don't immediately think of sport. But that is not true in the US, where a post-match visit to the "golden arches" is touted as American as apple pie…...

1+ week, 1+ day ago  (339+ words) Under Armour has met its two-year target to remove a quarter of its product lines and said that the cuts will continue. The milestone matters less than the operating logic behind it: the brand has decided that lower volume, managed…...

1+ week, 3+ day ago  (854+ words) With fines exceeding "180 million across luxury goods and consumer electronics, EU competition authorities are signaling that vertical pricing violations, however common, now carry material financial risk. GPSR compounds exposure across the supply chain. Yet on the positive side, inventories seem…...

3+ week, 15+ hour ago  (347+ words) World Rugby has sanctioned Ultimate Sevens" debut season. Reebok"s appointment as founding kit partner is the first commercial deal struck under the new franchise model, as the September launch takes shape. Reebok has been named the official kit partner…...

3+ week, 22+ hour ago  (328+ words) A self-funded British sportswear startup is accelerating European expansion through JD Sports" retail network, pairing its Spanish market entry with an athlete deal engineered for local cultural resonance. Montirex, the Liverpool-based challenger sportswear brand, has launched in Spain through JD…...

3+ week, 1+ day ago  (222+ words) Reebok returns as performance sponsor of French Throwdown " Europe's largest Cross Fit qualifier " clothing every competing athlete and all 350 volunteers, a scope of supply that doubles the brand's visibility beyond the competition floor itself. Reebok Europe (@reebokeurope) " " " " " A celebration of…...

3+ week, 2+ day ago  (678+ words) Tariff-sharing with brand clients and a once-in-several-years overlap of Lunar New Year and Ramadan pushed Yue Yuen's manufacturing margin to its lowest first-quarter level since 2021, even as its China retail arm delivered its best quarterly operating result since 2022. Yue Yuen…...